Apple's Unlikely Foray into Classic Cinema Apple's decision to add classic films like The Martian , E. T. , and Zodiac to its streaming service marks a departure from its focus on original content.
While Apple TV has made a name for itself with exclusive series like Ted Lasso and Silo , this move may seem counterintuitive given the company's reputation.
However, upon closer inspection, it becomes clear that this decision is more calculated than meets the eye. By offering these iconic movies to subscribers, Apple aims to boost engagement and retention among its users.