The Unwatched Rivals: Why Women's Cycling Still Can't Get a Fair Share of Screen Time The Tour de France Femmes, an annual nine stage women's cycling event, has captivated audiences worldwide with its thrilling competitions and historic milestones.
Despite growing viewership numbers – up 40% from last year's edition, according to France Télévisions data – only three of this year's stages have been shown live in their entirety.
The lack of comprehensive coverage raises fundamental questions about the value placed on women's professional cycling and the sport's long term prospects for growth.