The Pet Sitting Industrial Complex: What's Behind the Rover Boom? The rise of pet sitting services like Rover has been meteoric.
More people are choosing to outsource their pet care duties to professional caregivers, sparking questions about work, caregiving, and societal values.
Rover's business model connects pet owners with trusted sitters and walkers through its platform. Services range from dog walking to overnight boarding, marketed as offering peace of mind and flexibility.