The Fitbit Air: 3 Reasons Why I'm Obsessed with This $99 Tracker The latest release from Google, the Fitbit Air, has been making waves in the wearable tech market with its surprisingly low price point of $99.
While some may see this as a bold move to disrupt the fitness tracker landscape, others might view it as a desperate attempt to stay relevant in an oversaturated market.
At first glance, the Fitbit Air seems like a simplified version of its predecessors, minus the screen and onboard GPS. However, Google's emphasis on accessibility and ease of use could be exactly what the market needs.