The Beige Face of Tech: Instagram's New Logo as Metaphor Instagram's new wordmark has been met with widespread criticism, and for good reason.
Beneath its cringeworthy design lies a more profound concern – one that speaks to the tech industry's disconnect from humanity.
Adam Mosseri's defense of the redesign as "cleaner and more modern" rings hollow when compared to Instagram's original aesthetic, which was intentionally designed to evoke human touch.