Heatwaves and Mattress Hype: Separating Fact from Fiction in the Pursuit of Cool Sleep The sweltering summer temperatures have brought out the best – and worst – in mattress marketing.
As a heatwave grips the nation, Saatva's latest promotion has drawn attention to its hybrid mattresses, with promises of "cool" sleeping experiences that sound almost too good to be true.
One key factor driving this hype is temperature regulation in mattresses, particularly during heatwaves like the one currently affecting parts of the country.