The Dark Knight of Advertising: When Brands Get Too Familiar with Your Dashboard BMW's latest marketing gimmick is a perfect example of how companies are pushing the boundaries of acceptable advertising.
By projecting Spider Man ads onto its dashboard, BMW has turned its premium brand into a billboard for a movie promotion.
This isn't just about a car manufacturer capitalizing on the Marvel franchise's success; it's a symptom of a larger issue where brands lose sight of their purpose and become indistinguishable from one another.